Lemgo/Hamburg/Melle February 2021 Lampe Privatinvest has sold Bunny Tierernahrung GmbH (Bunny), a leading super-premium pet food manufacturer for small mammals, to Maxburg Capital Partners (Maxburg). Maxburg Beteiligungen III, a fund advised by Maxburg Capital Partners, will hold the majority in the innovative quality provider. HGK Global GmbH, as an investor and co-partner of Bunny Tierernahrung GmbH, has therefore sold all of its company shares. Managing Director Oliver Petzoldt will remain involved in the company and, together with his team, will continue to drive Bunny's national and international expansion.
Bunny is the pioneer in the field of super premium pet food for small rodents such as B. rabbits, guinea pigs and hamsters in German-speaking countries. Under the “bunny nature” brand, the company offers a wide range of high-quality products with basic and health food, snacks, bedding, hay and related accessories. Due to its high brand awareness and excellent market positioning in its home markets of Germany and Austria, Bunny has laid the foundation for a successful internationalization strategy and is already represented in almost 30 countries around the world.
Maxburg is an investment company focused on the German-speaking region, which, with a flexible investment mandate, concentrates on long-term corporate investments with the aim of permanent and sustainable increase in value as well as trusting partnerships with managers and founders. Bunny is the 18th participation for Maxburg.
“Bunny has developed very dynamically in recent years. We are convinced that we will now hand over the company and its employees in good hands for the next growth step, ”said Victor Antunes, Managing Director of Lampe Privatinvest Management GmbH. "We would also like to thank IMAP for making the process very professional, efficient and structured."